Amazon Vendor Central vs Seller Central: Migrating

Amazon Vendor Central vs Seller Central: How to Migrate

Amazon Vendor and Seller central are currently two different platforms for meeting varying needs. Whether you are a manufacturer or distributor looking to sell to Amazon, or brand looking to connect directly with customers, Amazon has a platform for you.

This guide defines these platforms, the pro’s and con’s of each, logistics and fulfillment options, pricing, advertising, inventory, and more. It addresses whether Amazon Vendor Central users should consider migrating to Seller Central, and sets the stage for HOW to begin switching. They also address using them both in a hybrid method.

If you’d like to scale your business up on Amazon, or if you feel like sales have plateaued, we can help you get through. Consider taking your profitability to the next level and freeing up some of your time by giving us a call, we’d love to help! Please visit us at to learn more.

The full article, “Amazon Vendor Central and Seller Central: the Comprehensive Guide” can be found by CLICKING HERE

About Streiff Marketing

We are a full-service Amazon Marketing Agency specializing in both Amazon Vendor Central (1P) and Amazon Seller Central (3P) services. Our expert team understands the difference between vendor central vs seller central and builds your strategy to optimize your Amazon brand storefront to maximize sales throughout the Amazon Marketplace. Our Account Management service includes everything you need to use Amazon fulfillment to succeed on Vendor Central or Seller Central, including account setup, optimization, reviews, SEO, pricing, advertising and more.