Amazon’s Vine Program for Sellers: What Is It? And Is It Worth It?

Amazon’s Vine Program for Sellers: What Is It? And Is It Worth It?

If you want your product to succeed on Amazon, you need to explore all possible ways to get product reviews. Customer feedback helps build trust and social proof that your product is worth purchasing, which is especially important early on in a listing’s lifetime. 

Before Amazon changed its review policy in 2016, sellers could give away their products for free or at a steep discount in exchange for a product review. That’s no longer allowed, and as a result it’s become increasingly difficult to score early reviews on Amazon. 

Fortunately, other strategies for generating product reviews have emerged over the years, including the Amazon Vine program. Originally only available to first-party sellers (vendors), the Vine is now available to third-party sellers as of late 2019. 

Let’s explore what the Amazon Vine program is, its pros and cons, how to enroll, and whether the Amazon seller community believes it’s worth joining.

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About Streiff Marketing

We are a full-service Amazon Marketing Agency specializing in both Amazon Vendor Central (1P) and Amazon Seller Central (3P) services. Our expert team understands the difference between vendor central vs seller central and builds your strategy to optimize your Amazon brand storefront to maximize sales throughout the Amazon Marketplace. Our Account Management service includes everything you need to use Amazon fulfillment to succeed on Vendor Central or Seller Central, including account setup, optimization, reviews, SEO, pricing, advertising and more.