To drive sales and boost brand awareness, it’s essential to develop a clear digital marketing strategy. Read this article to learn where to start.

By: Kellin Farnes We’ve all been there when you are shopping on Amazon and you come across a product with little to no information on a product and what it is. Makes you question how legitimate the product is and if you can trust the product of being what it looks...

By: Jessica Belnap Digital commerce behemoth that it is, it is pretty easy to overlook the fact that Amazon is also the second largest search engine on the Internet. Google, of course, is still THE largest, but Amazon is tailing it only a little and far outpacing it...

How to do it the right way Depending on what type of problems you are having with Amazon determines what lens you see brand registry through. In this blog, we will review what Brand Registry is, the proper way to set it up, how to use it, and common mistakes people...

Create Amazon Bundle Strategies that Win If you'd like to scale your business up on Amazon, or if you feel like sales have plateaued, we can help you get through. Consider taking your profitability to the next level and freeing up some of your time by giving us a...

Improve Amazon Sales Volume by Driving External Traffic to Listings Traffic is key to the success of your Amazon listings. And while traffic coming from Amazon is critical for your products, many brands on Amazon are now turning their attention to drive external...

Understanding and Abiding by Amazon's New Communication Rules Remember when you were little, you had that friend who always seemed to make up the rules as they went along? It didn't matter if the game was going your way..., they always changed something, and new rules...

Increase Amazon Sales Using Editorial Recommendations Frequent Amazon shoppers may have noticed a new feature that appears as they scroll through Amazon Search Results: The Editorial Recommendation. Editorial recommendations are articles written for a customer....

How to Not Drown in Amazon Advertising Data The Amazon Advertising platform provides an overabundance of data points to its Seller brands. Between account health, product reviews, IPI (Inventory Performance Index), and conversions, it can be difficult to understand...

How to Leverage Facebook Ads to Drive More Sales on Amazon If you are an Amazon seller, you utilize many Amazon marketing tools and resources to leverage the worlds largest digital marketplace. But, multi-channel marketing is critical to staying ahead of your Amazon...

How Product Size and Weight Affect Amazon FBA Fees Ever feel like Amazon has overcalculated and overcharged for your FBA fees? It's a pretty common sentiment. The Amazon FBA program exists to make your life as an Amazon Seller, and the life of Amazon consumers, as...

Using Amazon Inventory Management as A Success Strategy More and more, inventory management is becoming a secret weapon used by successful Amazon businesses. Like any business, the success of an Amazon business is about balancing product cost, sales and making sure...

Pro Tips to Increase Sales on Amazon While things are getting more competitive on Amazon, the good news is that more people are shopping and spending more money on the commerce platform. Sales there are growing at an ever increasing rate, driving up the number of...

Using Amazon Brand Registry to Increase Sales Registering your trademarked products through Amazon Brand Registry is an excellent way to protect your intellectual property from counterfeiters and listing hijackers. But while many Amazon sellers have signed up for...

Automating the Amazon Review Request Button Amazon product reviews are one of the most important elements of a successful listing. When a potential buyer is trying to make a decision between your product and others in a similar price range, the listing with the...