The Amazon Buy Box (and How to Win It) Explained Each product (identifiable by a unique ASIN) on Amazon has its own detail page where sellers list offers for that product. If there are many sellers offering a single product, it can be overwhelming for buyers who must...
Your Guide to Amazon Restricted Categories Looking to unravel Amazon’s product compliance and safety guidelines? Here’s your all-encompassing guide to Amazon Restricted Categories. Selling on Amazon is supposed to be easy… and judging by our community’s success and...
No Half Measures: Which Amazon Seller Metrics Matter Most? Which Amazon seller metrics should you be focusing on? If you're new to the Amazon game, you're going to want to keep an eye on these numbers. Scaling your Amazon business involves several...
The Art of Amazon Infographics We are visual shoppers, which means Amazon sellers need to describe their product WHILE catching the eye. Enter: The Amazon infographic. Listing images are powerful tools in attracting potential customers, but it is the art...
Anatomy of a Winning Amazon Product Detail Page Creating a thorough Amazon product detail page is key to your success as a seller. Let's look at the ingredients of a winning Amazon listing. Selling on Amazon is an adventure! There is nothing more thrilling than...
Q4 2020: What to Expect and How to Get Ready The holiday season – each year it’s bigger, earlier, and more challenging than the one before. No wonder Amazon sellers are eager to get on with their 2020 Q4 prep! But this year, you can’t win the Buy Box if you...
Get Set for the Q4 of the Century With a Powerful Amazon PPC Strategy If we’ve learned anything during a totally unexpected Q2 & Q3, it’s that where there are challenges, there are also opportunities. And while we hope that most of the year’s biggest challenges...
Increase Sales on Amazon – 9 Pro Tips For 2020 And Beyond By now, virtually all e-commerce entrepreneurs are aware of Amazon’s unassailable position as the world’s top online retail platform. Statistics proving this aren’t difficult to find. For us, there’s only one...
Why Amazon’s Q4 is Just Like Skydiving Beyond the physical rush you get from jumping off a plane 10,000 feet above ground, it’s an emotional thrill. Q4 in the Amazon calendar is similar: they’re both a short period of intense action, and each exercise brings you...
Amazon Strategy: Taking Advantage of Secret Amazon Fields Would you like to know about 3 hidden fields in your Amazon listing that you're most likely not using? These fields, when taken advantage of, will help you drive more organic traffic and sales. This interesting...
Amazon Strategy: Taking Advantage of Long Tail Keywords Long Tail keywords can be highly converting and cheap to bid on in your PPC campaigns. They can also be easier to rank for organically. Targeting these low hanging fruit keywords can be a low cost, high return...
Strategy: Improving Your Amazon Sales Conversion Rates Conversion rate optimization is a big deal on Amazon. Amazon itself spends an incredible amount of money optimizing their own conversion rates. Amazon reporting refers to this as 'Unit Session Percentage'. This is...
Amazon Vendor Central vs Seller Central: How to Migrate Amazon Vendor and Seller central are currently two different platforms for meeting varying needs. Whether you are a manufacturer or distributor looking to sell to Amazon, or brand looking to connect directly with...
How Amazon Became the Most Successful Store in the World From a consumer standpoint, it’s easy to understand Amazon’s success. Amazon is the largest and most successful retailer in the western world because they built the best customer experience. Customers...
Harvesting Keywords for Amazon PPC - A Guide If you run Amazon PPC campaign management, there have been some exciting developments if you're looking to save time and move into automation. As users of Sellics, we've enjoyed their keyword and analytics tools. Sellics...
Bloomberg Article on Virus Affect on Business Quotes Streiff Employee Bloomberg.com article, 'Amazon Wins Business From Reluctant Brands After Virus Closes Stores', posted May 5, 2020 and written by Spencer Soper, discusses how Amazon is gaining vendors selling a...
Writing A+ Amazon Product Descriptions - A Guide The Amazon marketplace can be crowded. Because of this it's important to find ways to differentiate your brand and product. This allows you to stand above the crowd and be seen by your potential customers. Amazon has...
How and Why to Get Reviews on Amazon How valuable are reviews? Studies show that 92% of customers are more likely to purchase a product after reading a positive review. Knowing that, it becomes imperative that we have a sound strategy to get and manage more positive...