Improve Your Content & Digital Strategy With ICo. University

Gain exclusive access to Influence and Co’s Content Marketing Strategy Course

Content is an integral part of an effective digital marketing strategy. We are partnering with Influence and Co to offer 50% off their Content Marketing Strategy course, helping you build a content marketing strategy that you can use, scale, and get real results.

This course will help you:

• Understand the role and value content marketing has in your overall marketing ecosystem
• Evaluate the different goals content marketing can help you achieve and identify the content goal that makes the most sense for your company
• Conduct a content audit to uncover gaps in your current strategy
• Create a process for managing and implementing future content topics and deliverables, including an editorial calendar and a distribution plan
• Identify benchmarks and metrics to evaluate the success of current and future content marketing initiatives

This course is for:

• Marketers and business leaders who are new to content marketing and want to better understand the basics so they can apply it to their marketing strategy
• Marketers who understand content marketing but need a road map to apply the more tactical elements, such as setting goals, establishing processes, and tracking metrics
• Marketers and business leaders who want to learn Influence & Co.’s method of using content marketing to grow brand awareness, thought leadership, lead generation, and SEO