Are You Ready?
Amazon is Evolving. Are You?
With more sellers and more competition, Amazon is changing how it picks winners.
Doing the basics won’t cut it anymore. Beating the competition and growing requires the deployment of more advanced marketing strategies.
Make sure you don’t get left behind.
Trusted by Companies You Know
Most brands just do the basics…
- Post professional pictures of products
- Write a product description
- Set the price point
- Launch it out into the Amazon atmosphere to compete
Often, after launching an ad, the only thing the brand ever changes are a few pictures or the pricing.
This worked before Amazon got crowded. Even now, Amazon wants you to have some easy wins so you get hooked on success….
But SCALING and capturing market share can be tough unless you go to the next level…
The Basics won’t cut it anymore! In Fact….
Doing the Basics is only 10% of the work that needs to be done if you want to give the algorithm the “juice” it needs…
…to get Amazon to scale for you.
If you do the work, Amazon rewards you.
If you do it right, it grows exponentially.
It’s like a billion-dollar robot that doesn’t come with instructions,
but you need to know which button to push,
and which level to pull,
to make it go.
And that’s what we do at Streiff Marketing…
REAL RESULTS – REAL CLIENTS
Process Driven Growth
Our average client growth across ALL accounts last year was 147%.
Our methodical and scientixfic process has allowed us to scale sales and profits for our clients over and over again.
Let’s look at some examples…
This is a well known company in the hunting industry
In 2015 they did $465,000 on Amazon. We took over their account in 2016 and we used our scientific approach to grow their account to almost $800,000 in 2017.
Then, they decided they’d try to go a different route and switch to another agency. Their account dropped to $289k in 2018.
They quickly re-engaged us and we doubled their sales that next year to get them back up to $644,000 in 2019 and they are on track to do well over $1.1mm this year.
Another well known hunting brand
This is another brand in the hunting industry that was already doing millions of dollars a year on Amazon but they had plateaued their growth.
They were down 2% from the prior year.
We took over the account and the first year we increased sales by 23%.
The next year we increased it by another 91%!
This is another well known brand
Here’s another company that we took over this year in April. Their sales had been pretty flat but consistent for the last few years as you can see on this chart.
So we took over in April of 2020 and by October, just 7 months later we had done $2.2mm in sales!
We did 40% more revenue than the previous year in just 7 months.
And it would have been even better, but we sold through their inventory so fast that they ran out of stock.
If I Were In Your Shoes, Here’s HOW I’d Be Picking An Agency
FOCUS
Emphasis on testing and conversion rate optimization – you need someone touching your account weekly and split testing to increase conversion rates. Higher converting listings get higher priority because that means Amazon has a greater chance of making money too.
TEAM
Someone with a team – there are a lot of freelancers out there that have enjoyed success in the past because they could get results by just doing the basics. You also need a continuity plan with redundancy built in.
PROVEN
We have proven results on Amazon. We’re dedicated to the Amazon Platform – you don’t want a generic agency because Amazon is its own animal.
PERFORMANCE BASED PRICING
I’d want a deal structured to align my interests, with those of my agency. Too many agencies churn and burn to get as many retainers as possible, then try to keep their clients just barely happy enough to keep paying the retainer.
You don’t want to play that game. You want someone who will give your account the attention it deserves and keep them motivated to grow your sales and profit. Someone willing to put their time and money on the line.
We built the agency WE’D want to hire…
We align our interests with yours by creating a PERFORMANCE BASED AGREEMENT. If we’re able to help you scale sales and profits, then we make money… If not, then we don’t.
The next steps…
1 – We gather some information about your account
2 – We provide a performance-based proposal to you
“Hunter Safety System…Doubling Year Over Year
“Several years ago we realized what Amazon was…the beast that they are. Amazon is one of the most important companies to our business, and what I wasn’t able to do was get my arms around that beast. I needed help! With Streiff Marketing we spent the first several years growing AT LEAST 100%, our business was DOUBLING year over year “
Michael Wydner | Hunter Safety System
“Duck Commander… 300% Growth…
Sign Me Up!!?”
“When we were with a distributor, Amazon was just another large account. Now that number is somewhere north of 300%… 300% growth with a customer in a 4 year time frame? Ummmm, Yah, Sign me up!!”
Justin Martin | Duck Commander
“Arena Swimwear… 300% Growth Year Over Year
“We had a vast amount of product on Amazon, and it just wasn’t the right look. There were broken listings, images weren’t up to par. We needed help. I was speaking with our vendor manager at Amazon, and he recommended us to Streiff Marketing. This gave us the ability to immediately have a team behind us that was supporting the brand and driving results.”
Keith Strasburg | Director of Sales, Arena Swimwear North America
“They have quickly taken us to the top of our category with Amazon…”
“Our company, Whitetail Institute, has worked with Jason and his team at Streiff for 4 years. We have been very pleased with their work and they have over-delivered each year. They have quickly taken us to the top of our category with Amazon and continue to bring insight that keeps us there. I highly recommend them to anyone considering their services.”
Wilson Scott | Whitetail Institute