The Importance of Product Reviews on Amazon: Results of A/B Testing

A/B Testing Results – Verifying the Importance of Amazon Product Reviews

You probably already know this….but Amazon reviews are extremely important to your products sales success.  They provide social proof of the quality of your product, verifying via other buyers that deciding to press the buy button is a great decision.

A side by side comparison of competing products on Amazon reveals just how important product reviews are. JungleScout has done a detailed analysis to prove this out, laying out the case in their latest blog post. Their data show that even higher priced products, competing head to head against similar products, will grow their sales when review ratings and review frequency steadily increase.

This blog post also lists ways to get more reviews and leverage them to the benefit of your product sales.

If you’d like to scale your business up on Amazon, or if you feel like sales have plateaued, we can help you get through. Consider taking your profitability to the next level and freeing up some of your time by giving us a call, we’d love to help! Please visit us at to learn more.

The full article, “The Importance of Product Reviews on Amazon: A/B Test Results Don’t Lie” can be found by CLICKING HERE

About Streiff Marketing

We are a full-service Amazon Marketing Agency specializing in both Amazon Vendor Central (1P) and Amazon Seller Central (3P) services. Our expert team understands the difference between vendor central vs seller central and builds your strategy to optimize your Amazon brand storefront to maximize sales throughout the Amazon Marketplace. Our Account Management service includes everything you need to use Amazon fulfillment to succeed on Vendor Central or Seller Central, including account setup, optimization, reviews, SEO, pricing, advertising and more.